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Business, 14.11.2021 20:30 casandraserrat375

Identify a brand whose pricing you think is not reflective of the actual value of the product or service provided. Conduct research about the brand, including gathering data about how buyers perceive the brand and how the brand compares with others in its category in terms of quality, price, market share, etc. Prepare a 10-12 slide PowerPoint presentation (not including the reference slide) that addresses the following. Include a minimum of 100 words in speaker notes for each slide. Cite specific research that supports the ideas presented. Identify the specific brand, product(s) or service(s), and pricing researched. Identify the target market(s) for the brand. Identify the brand's primary competitors. Provide data that summarizes the pricing of the products/services offered by the brand and its primary competitors. Provide data related to the quality of the products/services offered by the brand and its competitors. Justify why you believe the brand pricing is not reflective of the brand's value when compared with competitors in terms of the product(s)/service(s) offered and the quality of the product(s) and service(s) offered. Explain how customer brand perception contributes to the brand's ability to price its product(s)/service(s) at a premium, despite quality.

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