Evaluate how the business applies the following marketing activities. Give a practical example of each activity: 1. product policy e. g packaging and trade mark
2. Distribution e. g channel of distribution used
3. Communication policy e. g how the product is promoted and advertised
4. Pricing policy e. g what informs their pricing policy

Oerstman, inc. uses a standard costing system and develops its overhead rates from the current annual budget.the budget is based on an expected annual output of 120,000 units requiring 480,000 direct labor hours.(practical capacity is 500,000 hours)annual budgeted overhead costs total $772,800, of which $556,800 is fixed overhead.a total of 119,300 units, using 478,000 direct labor hours, were produced during the year.actual variable overhead costs for the year were $260,400 and actual fixed overhead costs were $555,450.required: 1. compute the fixed overhead spending variance and indicate if favorable or unfavorable.2. compute the fixed overhead volume variance and indicate if favorable or unfavorable.