A business has been in the same location for 5 years but has outgrown their current space. They can sell the land and building for $5,000,000 but they still owe the bank $1,500,000. They have found a
property that is 40% larger than their current property for $8,000,000 and this property would allow them to
increase production where they would earn $6,000,000 more in revenue each year compared to where they
are now. What would be the costs and benefits of disposing of their current property and purchasing and
using the new property (Calculate what their situation would be in 5 years)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.