Why do marketers segment their markets and what are the basic criteria for doing so successfully?

enables marketers to tailor marketing mixes to meet the needs of particular population segments

Explanation:

Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.

mauve company permits employees to occasionally use the copying machine for personal purposes

answer; planning;