1. You have been appointed as a business manager of Global Paints Uganda Ltd, which is based along Kampala
road. You have been tasked to increase the market share
and the profit potential of the company.
a) How do Michael Porter's five forces of competition in an
industry affect the market share and profit potential of
Global Paints Uganda Ltd.
b) Describe with examples the importance of Business
Environment Analysis for a business firm.

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