Mini Case Study - You are the CEO of a multinational corporation that has grown organically over the past thirty years. You know that your organizational structure is long overdue for a major change. The coordination of activities between the various units is not as good as it could be. Some of the parts of the organization are already centralized, such as administration; other parts, such as production, sales and marketing, and distribution, are largely decentralized. You want to consider the options carefully and make an assessment of their implications for the corporation. Questions:
• How might centralization help to fully coordinate the operations of the organization? Who is likely to be affected by centralization?
• Now consider the case for increased decentralization and where this option might, in fact, be beneficial to the organization. Will it mean more flexibility?

Molander corporation is a distributor of a sun umbrella used at resort hotels. data concerning the next month’s budget appear below: selling price per unit $ 29 variable expense per unit $ 14 fixed expense per month $ 12,450 unit sales per month 980 required: 1. what is the company’s margin of safety? (do not round intermediate calculations.) 2. what is the company’s margin of safety as a percentage of its sales? (round your percentage answer to 2 decimal places (i.e. 0.1234 should be entered as 12.

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

Double corporation acquired all of the common stock of simple company for