Vani Hari is a popular blogger who started FoodBabe in 2011 to share her knowledge of healthy eating with her friends and family and encourage people to eat whole foods. Her popularity expanded, and she is now an advocate against and vocal opponent of companies who include dangerous ingredients in their foods, such as artificial food dyes. Her efforts, combined with an online petition, led to Kraft Foods removing all artificial food dyes from its macaroni and cheese products by 2016. Vani Hari’s blog and her efforts to encourage change among food manufacturers such as Kraft is an example of .