Write the letter for the correct term for each definition on the line provided. 1. Electronic messages sent in bulk to people who did not give a Terms company permission to e-mail them A. American Marketing 2. Document that dictates how business should be conducted. Association (AMA) B. cause marketing 3. System to track contact information and other information for current and potential customers. C. code of ethics 4. Belief that a company's marketing approach should consider D. customer relationship the benefit to and betterment of society as a whole. management (CRM) F. Environmental 5. Offers information and resources about environmental protec- Protection Agency tion, sustainable business practices, and environmental law. (EPA) 6. Professional organization that sets the standards for ethical F. ethics behavior in the marketing industry. G. false advertising 7. Federal law stating that advertising must be truthful and H. Federal Trade nondeceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair. Commission Act I socially responsible 8. Type of marketing in which a for-profit business and a nonprofit marketing organization or charity work together for mutual benefit. 9. Set of moral values that guide a person's behavior. 10. Overstating the features and benefits of products or services or making false claims about them.​