3-39. Discuss the reasoning behind each person’s choice based on the information provided and the individual factors outlined in this chapter.
3-40. Identify the factors that favor each vendor and the factors that are the vendor’s weaknesses.
3-41. How should Jason make the final choice, given there is such a great divergence in opinion?
3-42. What should Jason say to the members of the buying center whose favorite companies are not chosen?
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