Digby's Elite product Dome has an awareness of 72%. Digby's Dome product manager for the Elite segment is determined to have more awareness for Dome than Andrews' Elite product Ace. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Dome's existing awareness is lost every year. Assuming that Ace's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Ace product
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Digby's Elite product Dome has an awareness of 72%. Digby's Dome product manager for the Elite segme...
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Mathematics, 15.07.2020 01:01
