Global Dimensions of Supply Chains CASE QUESTIONS
1. Explain the advantages of a trade agreement and how it might impact a company like
Red Fish-Blue Fish.
2. What makes the demographics of the Asian countries attractive for future trade
development?
3. What challenges would Red Fish-Blue Fish likely experience ?
4. What are the options for Red Fish-Blue Fish as far as global intermediaries are
concerned? What do you recommend? Why?
5. What other options does Red Fish-Blue Fish have to expand their Asian sales?
Jordan Ham
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cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

i guess you could put raise the economic balance