There are a variety of criteria by which financial markets and their securities can be differentiated. For example, they can be segmented according to the types and maturities of the securities traded, who receives the proceeds of the sale, and the mechanisms used to operate the markets. Consider the following transactions, and indicate which of each category of markets best describes the transaction. Thus, select equity or debt, primary or secondary, and capital or money for each transaction.
Transaction Debt or Equity Market Primary or Secondary Market Capital or Money Market
Phoenix Golf Club Company, a publicly-traded company, sells a new issue of 4.50% twenty-year bonds.
Lucia called her broker to purchase ten of the 5.25% 10-year bonds recently issued by the City of San Francisco.
Kenji uses an online brokerage account to purchase 2,000 shares of Virginia Hydroponics Company at the current market price.

Which of the following actions is most likely to result in a decrease in the money supply? a. the required reserve ratio for banks is decreased. b. the discount rate on overnight loans is lowered. c. the federal reserve bank buys treasury bonds. d. the government sells a new batch of treasury bonds. 2b2t

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?

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