Business, 01.09.2021 03:50 nmg9

Providing customer service creates value for consumers not only at the point of sale, but also during the consumption process. Therefore, Powerfully Fit needs to determine how it will handle customer service for product support on its end. Because its products contain revolutionary power-generating technology, it expects that a significant number of consumers will have questions about the products after the purchase. Customer service creates value for consumers but is an expense to the firm that must be managed. Your boss asks for your recommendation as to how Powerfully Fit should provide customer service. a) Unlimited Support: Customers can access customer service agents via phone and Internet 24/7/365. Representatives are always available and willing to help customers. The cost to provide this level of service is extremely high. b) Minimal Support: Customers can access customer service agents via Internet only from noon-4 PM, Monday through Friday. Consumers are encouraged to troubleshoot their own issues via the website FAQ. The cost to provide this level of service is low. c) Limited Support: Customers can access customer service agents via phone and Internet during regular business hours, Monday through Friday. The cost to provide this level of service is moderate.

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