Elephant is a company dedicated to the sale and distribution of wine with Designation of Origin Ribera del Duero. It was founded in 1999 and since then its sales have been increasing. Elephant (fictitious company), has a high quality product, has won some prizes and aims to become a reference for the younger consumers.
The company has created an online sales platform and proposes a new sales strategy, based on the online channel to reach a wider market share and surpass the reach of its stores to the virtual experience.
DEVELOP
Preparation of the Marketing Plan for Elephant’s proposal, presenting the strategy and actions that will form the implementation route of the online business in the Spanish market.
Analysis of the external situation.
It will be necessary to research the Spanish market in relation to the wine sector and an analysis of its competence.
In addition, a study of electronic commerce in Spain will be necessary.
Analysis of the internal situation.
Identify the target audience and the different customer segments and their positioning.
SWOT analysis to identify the weaknesses and strengths of the company, and the opportunities and threats from abroad.