HAPPYFEET is a leading footwear manufacturer, and a seller in the island who owns popular retail chain of shoes. Ms. Irushi Rathnaweera, Founding CEO of HAPPYFEET is very proud of
her success and the success of the company has earned in last ten years. She started HAPPYFEET
introducing high quality locally manufactured sports shoes into the market, following her passion
towards the athletics during the school. Her Sports Shoes range became very popular among the
school athletes. Family-owned entity expanded their business into Casual Footwear, Office
Footwear and most recently into Beach Footwear with the reputation they have earned in Sports
Shoes product line.
Following are the financial statistics of last five years which are related to four product lines.
Product Line Growth 2016 2017 2018 2019 2020
Sports Shoes Market Share 63% 68% 71% 72% 72.5%
Sales Growth 8% 6% 5.5% 5% 4.8%
Casual Footwear Market Share 36% 39% 44% 50% 55%
Sales Growth 10% 12% 14.5% 17% 20%
Office Footwear Market Share 3% 5% 4% 3% 1%
Sales Growth 4.5% 3.8% -2% -1.5%
Beach Footwear Market Share 6% 8% 13.5% 16.5%
Sales Growth 2% 2.5% 3.5%
HAPPYFEET developed their business by introducing the latest international trends to the local
market faster than their competitors. They introduce locally manufactured unique designs with
high quality imported raw materials. Strategy of HAAPYFEET is introducing differentiated,
slightly high-priced products with superior quality. In last four years they have achieved the