Viết câu hỏi nghiên cứu cho tình huống sau: –Justine là một sinh viên năm cuối ngành tiếp thị, quan tâm lý thuyết về
sự bất hòa nhận thức (Festinger, 1957). Cô muốn áp dụng lý thuyết này vào quyết
định mua hàng của khách hàng trong ngành thực phẩm ăn nhanh (ví dụ như khoai
tây chiên), dưới nhận thức bất lợi của công chúng cho rằng sự tiêu thụ những
loại thực phẩm như vậy dẫn đến chiến dịch "ăn uống lành mạnh”.

–Viết câu hỏi nghiên cứu cho đề tài Justine thực hiện: NGHIÊN CỨU YẾU TỐ ẢNH
HƯỞNG TỚI QUYẾT ĐỊNH MUA THỨC ĂN VẶT

The manager of a branch office of banco mexicali observed that during peak hours an average of 20 customers arrives per hour and that there is an average of 6 customers in the branch office at any time. how long does the average customer spend waiting in line and being serviced?

The management of a supermarket wants to adopt a new promotional policy of giving a free gift to every customer who spends > a certain amount per visit at this supermarket. the expectation of the management is that after this promotional policy is advertised, the expenditures for all customers at this supermarket will be normally distributed with a mean of $95 and a standard deviation of $20. if the management wants to give free gifts to at most 10% of the customers, what should the amount be above which a customer would receive a free gift?

Northern lights electronics just completed plans to distribute its new tablet. the product has several unique features that differentiate it from competitor products. the marketing team plans to begin a roll-out with to only one traditional retailer for the first two months. this strategy will give consumers the perception of the product’s stand-out personality and increase demand. marketing will proceed with for the next four months, where it plans to distribute to three other retailers, as well. for the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. the marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. as the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with as described above. intensive distribution; selective distribution; exclusive distribution exclusive distribution; selective distribution; intensive distribution tertiary level distribution; secondary level distribution; mono-level distribution mono-level distribution; secondary level distribution; tertiary level distribution