The job performed by brand managers Multiple Choice is mainly concerned with the promotion of the entire product mix of their firm. focuses more on the pricing and promotion of established goods than on the development of new products. is likely to become less important in firms that utilize the Internet. involves broad responsibilities for the marketing of a specific brand or product line.

Pear co.’s income statement for the year ended december 31, as prepared by pear’s controller, reported income before taxes of $125,000. the auditor questioned the following amounts that had been included in income before taxes: equity in earnings of cinn co. $ 40,000 dividends received from cinn 8,000 adjustments to profits of prior years for arithmetical errors in depreciation (35,000) pear owns 40% of cinn’s common stock, and no acquisition differentials are relevant. pear’s december 31 income statement should report income before taxes of