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Business, 23.08.2021 15:20 bgallman153p71edg

As part of an advertising media selection process, RFIE metrics are typically used. Briefly explain each of the four metrics of RFIE and what they measure. Additionally, identify which measurement would be most important when launching a new product or brand and WHY. Be sure you answer and descriptions of RFIE are in your own words.

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As part of an advertising media selection process, RFIE metrics are typically used. Briefly explain...
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