Almost everything you buy includes a selling cost component that exceeds one-half of the total costs. Your clothing, food, DVD’s, and your textbook for this course cost more to sell than they cost to produce. Why are selling costs so high? In other words, what is "bundled in" to the cost of your product beyond profit, labor, transport, and raw materials? In your response, consider what firms must do to differentiate their product from others on the market, starting with product conception and ending in consumer purchase.

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

Suppose farmer lane grows and sells cotton in a perfectly competitive industry. the market price of cotton is $1.64 per kilogram, and his marginal cost of production is $1.44 per kilogram, which increases with output. assume farmer lane is currently earning a profit. can farmer lane do anything to increase his profit in the short run? farmer lane: a. cannot do anything to increase his profit. b. may or may not be able to increase his profit. c. can increase his profit by raising his price. d. can increase his profit by producing more output. e. can increase his profit by shutting down.

*will mark brainliest! * when a company spends resources (labor, money) to give customers "free" items, those costs are called a. investment costs b. economic costs c. scarcity costs d. opportunity costs answer asap!