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Business, 10.08.2021 05:10 quynhnguyen7454

The key issue in the research on the predictive ability of ComScore ARS' Share of Choice scores was whether these scores accurately predict the magnitude of gain (or loss)following advertising. A) share-of-voice
B) market-share
C) return on investment
D) audience
E) consumer awareness

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The key issue in the research on the predictive ability of ComScore ARS' Share of Choice scores was...
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