Today, ethics in advertising is even more important than a few years ago. You are interviewing for a job in advertising and they ask you which of the following answers below are possible alternatives in dealing with issues of ethics in advertising? a. All of the above are alternatives in dealing with issues of ethics in advertising,
b. Try, in a general way, to minimize racism, sexism, and other exploitation
c. Refuse to create ads that are potentially demeaning, insensitive, or dangerous, recognizing that such a stand may lead to a loss of clients.
d. Include, as part of the development process, a systematic, focused review of the underlying messages contained in advertisements.

marketing strategies should be established before marketing objectives are decided. t/f

Which is one solution to levy the complexity of the global matrix strategy with added customer-focused dimensions?

(05.04 mc) a 2012 report from the u.s. surgeon general stated: "another common practice is strategically locating tobacco-related marketing materials where young children will be exposed to them. tobacco industry executives acknowledge that products and advertising should be placed at eye level (pollay 2007), but in california, 48% of stores had at least one cigarette marketing item at or below 3 feet from the floor (feighery et al. 2001)." it was also noted that 25% of cigarette displays were next to candy. in addition, a national study found that about one-third of the stores had tobacco ads at low heights. after california banned counter displays, some stores place cigarettes in transparent displays so product brands could still be seen. why did some stores use transparent units to display the cigarettes? (3 points) to comply with the new rules while still encouraging cigarette purchases via visual exposure to ensure children and minors are not exposed to cigarettes and their eye-catching packaging to minimize exposure to humidity, extending the shelf life of the cigarettes' tobacco to reduce the occurrence of shoplifting, since cigarettes are high-revenue items