Business, 10.08.2021 01:00 joThompson
Sam's Club has in-store demonstrations of special knives that are so tough they can cut through metal. Sam's Club customers watch demonstrations in awe, and as a bonus for listening to the features of the knives they receive a free paring knife. They are then told about the complete knife set and how to purchase it in-store or online. Which step of the AIDA model does the Sam's Club example represent?
a. Attention
b. Action
c. Desire
d. Interest
Answers: 3
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Sam's Club has in-store demonstrations of special knives that are so tough they can cut through meta...
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