A company is entering the global marketplace and considering what types of marketing mix principles are needed to launch its products and services globally. Which of the following statements will guide the company in the correct direction to use for its marketing mix?
a. domestic marketing mix principles can be used with different global marketing mix principles.
b. different marketing mix principles can be used domestically rather than glablly
c. the same marketing mix principles can be used domestically and glbally
Answers: 1
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Parks corporation is considering an investment proposal in which a working capital investment of $10,000 would be required. the investment would provide cash inflows of $2,000 per year for six years. the working capital would be released for use elsewhere when the project is completed. if the company's discount rate is 10%, the investment's net present value is closest to (ignore income taxes) ?
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A company is entering the global marketplace and considering what types of marketing mix principles...
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