Which one of the following is NOT included in the Marketing Mix? Select one:
a. Promotion
b. Product
c. Distribution
d. Price
e. Personalization

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer