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Business, 02.08.2021 20:10 pulidoshorty

One of the most challenging tasks for any firm, including In Fine Fettle, is determining how much to spend on promotion. Four basic methods are used for determining a firm's promotional budget: the affordable method, the percentage-of-sales method, the competitive-parity method, and the objective-and-task method. Requied:
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic of promotion budgets. Cite and summarize the article

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