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Soft power helps to build a constructive relationship among distribution channel members. One source of soft power is trust, which is: a) a pledge of continuity and a long-term view of performing value-adding activities in the channel. b) willingness to make investments to achieve channel goals. c) a supplier not requiring the use of contracts in its arrangements with distributors. d) having confidence in another party's integrity and reliability through their history of dealing with each other.
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