Business, 24.07.2021 20:40 20stirltrer
1.Marketing Myopia occurs when the company focuses on the product more than necessary to deliver a certain product.
True
False
2.Marketing offers are only restricted to tangible items like that of pens and notepads you use at class rooms.
True
False
3.Selling focuses on the needs of the buyer; marketing focuses on the needs of the seller. *
True
False
4.The deference in “Marketing Philosophy” and that of “Societal Marketing Philosophy” is that in the later we are concerned about the human welfare. *
True
False
5.Once an opinion leader it is always an opinion leader.
True
False
6.Consumers are individuals or groups who purchase a product for resell. *
True
False
7.It is more than enough for a marketer in a company to know the customer’s need and want in order to produce and deliver a certain product in the market. *
True
False
8.Human wants are the form taken by human needs as they are shaped by culture and individual personalities. *
True
False
9.What makes marketing harder is that it is hard to understand the needs and wants of the customers.

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