Explain how one driving force has facilitated change at Domino’s.

. Executive Summary

This assignment has been written to demonstrate the analytical processes and strategies with a

lens of operation management & operations of Dominos India. We have applied theoretical

frameworks to evaluate the operational strategy with its product and services. This report

focuses on the daily operations of Dominos India’s Connaught Place unit specially, wherein

their staff and manager helped a lot to prepare this report. Team research, interviews and

insights from Dominos existing employees have been documented in this report.

Dominos India has been a leader in its market segment in India.

2. About Dominos India

On 26 March 1995 Domino's Pizza India Private Ltd operation began in 1996 with its’

first store in New Delhi. In January 2016, Domino's opened its 1000th outlet in New

Delhi. The company opened 53 new restaurants between January–March 2018 and

150 outlets in the in financial year 2017-2018 (works, 2016)

Domino's pizza is delivered to its customers with seasoning sachets.

A) Domino’s pizza is a well-established and known pizza brand over the last 57 years

They deliver pizza along with garlic bread and a combo deals with Coke as the

beverages partner.. They have more than 11000 corporate and franchise restaurant

stores in all over 70 countries. And India is the second biggest market for this US

based pizza company (source : Wikipedia). In India They were the first to bring in

the concept of 30 minutes delivery. This has become a benchmark now in India as

people say that Domino’s pizza reaches before police reaches at the spot. Along

with this its excellent customer service, frequent products introduction with variable

topping options as per the customer choice , many outlets close to your location,

soft spoken & trained staff and a peculiar taste have become a driving force for

them. Even though there are many players including Pizza hut, Papa John, Johnny

Rockets and local players, Dominoes is still number One In India.

B) Because of their exceptional operation strategy they have been performing very well

in this cluttered and competitive food market in India.

C) Mission Statement : Exceptional franchisees and team Exceptional franchisees and

team members to be the best pizza delivery company People first Initiativ

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i would say their habit of breaking down.