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Business, 20.07.2021 15:30 igtguith

Assume you are a brand manager of a clothing brand that offers formal clothing for gents in mid-tier market segment. The brand is constantly experiencing low sales for last six months. Being the brand manager you are given a task of carrying out the research to identify the problem. Explain in detail (step-wise) the market research you will carry out to identify the cause. Also provide the plausible trends (outcomes) of the research. You may assume any detail (such as brand name, location, etc.) yourself that is not mentioned here and may be needed for solving the problem. However, mention those details in your solution.

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Assume you are a brand manager of a clothing brand that offers formal clothing for gents in mid-tier...
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