Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy

Amazon, Jumia

Explanation:

Online to offline strategy could be described as having the products displayed on the sellers site with their prices attached to them, the customer orders and it's delivered to them, payment is done either online or on delivery. This makes it easier for the customers as they don't have to bother or stress themselves with visiting the store always. They are many firms doing this now, examples are Amazon, Jumia etc

Amazon promoted this pattern of business more than others before others picked interest in them. They are still among the best for doing it

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