Gerlach Publishing is a leading publishing firm that sells educational software in three different countries. The software, initially published in English, has already been translated into five other languages. The CEO of Gerlach Publishing intends to enter the emerging market in Volonia, a fast-growing developing country. Required:
As a member of Gerlach Publishing's legal team, you must identify the cultural and legal issues that might hinder Gerlach Publishing's entry into Volonia. After Gerlach Publishing sets up a new division in Volonia, you must handle legal and operational issues to ensure that the operation issuccessful.

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.