If Mike asked customers to complete a customer feedback survey after using his car detail service, he probably increased the level of customer involvement during the step of the process. a.) information seeking b.) post-purchase evaluation c.) need identification d.) problem recognition

Which of the following statements are false regarding activity-based costing? non-manufacturing costs are important to include when calculating the cost of each product. costs are allocated based on a pre-determined overhead rate. transitioning from traditional costing methods to activity-based costing can be complicated and costly. activity-based costing follows the same basic calculation methods as traditional costing approaches. none of the above