Explain in detail how Boulders Mall's management may have used media relations as a public relations tool to try to resolve controversy.

Explanation:

The management of Boulders Mall made use of the media to offer an apology for what happened in the shopping center, making it clear that there was not actually an act of discrimination due to the way the man dressed in traditional Ndebele clothes dressed and clarifying that in no case At the time, man was discriminated against because of his culture or his traditions.

This was a public way of "calming" the controversies and upsets that could have been generated in many people, because we must remember that this type of action can generate rejection by the community towards the shopping center and generate great economic losses.

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