Business, 12.07.2021 16:20 katykatmeelee

Social Media has become a crucial part of marketing. Online communities and influencers help sell, generate consumer loyalty and response. Find an example of marketing a brand or product where a social influencer has been used. (Influencer is different from spokespeople or characters.)
Discuss the influencer’s effect on the types of consumer loyalty generated.
Since consumer-generated media (CGM) has become a big part of selling and an influential voice. Tell the class how in the case or brand you chose, you see CGM presented, valued, and used by consumers and why marketers should care or include this in their planning.

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