Instructions: Based on the information provided in the Overview, match the competitive pressure to its source of competition. High capital needs; Extremely low switching costs; No proprietary products or services; Little or no profit the first few years; Likelihood of retaliation strong; Consumer preference for well-known brands
Limited number of manufacturers; Standardized products; High capital requirements; Long-term contracts; Limited differentiation; High switching costs; Low bargaining power
Medium switching costs
Mature stage business cycle; High fixed costs; Brand identities and amenities differ; Low switching costs
Low switching costs; Some loyalty; Low bargaining power; Price sensitivity
Match each of the options above to the items below.
Suppliers
Buyers
Substitutes
New Entrants
Competition