In order to determine the potential of your business idea becoming a successful business opportunity, there are many elements you must first consider. Match each factor with the appropriate definition. Define the mission of your business and determine if it will appeal to a significant portion of the population. Answer 1 Choose... Evaluate your USP. Answer 2 Choose... Determine the percentage of the market owned by the competition and how many players exists in your industry. Answer 3 Choose... Determine your budget and your personal family obligations. Answer 4 Choose... Determine your target market of consumers and who might represent your customer base.