Write the president (me) a memo explaining your reasoning and suggest a new pricing strategy. (You can decide what kind of business we’re in)

To: President

From: General Manager Finance

Subject : Pricing strategy for existing products

Date : 20th June 2021

As you are aware about the declining sales of our various products. The main reason identified by our sales and marketing analysts for the declining sales is over pricing of various products. There have been increase competition in the market and new entrants have adopted strategy of economies of scale which enable them to sell the product at low price and gain market share. There we need to cut our costs and then reduce our profit margin to boost sales of our products. We can be profitable from volume sales strategy.

If you need to discuss further on this matter, we can arrange a meeting with head of different department to discuss the business strategy in more detail.

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