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Business, 29.06.2021 18:40 kbows12

Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently experimented with a new flavor and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of . a. brand positioning.
b. test marketing.
c. brand retailing.
d. commercialization.

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