Family Tree has undergone some changes since you last saw them. FamilyTree. com is a subscription-based website that allows consumers to conduct genealogical research. There are three levels of subscriptions, Basic, Premier and Ultra. The company still spends approximately $4 per customer on acquisition marketing, but they have raised their prices across all of the membership levels based on a prior CLV analysis. Their retention rates have also changed as they now spend approximately $2 per year, per customer, to retain their customers, and no longer offer customers receive their first month as a free trial. Monthly prices, variable costs and retention rates are provided below. Membership Level Monthly price Variable cost Monthly retention rate
Basic $5.99 $1.50 75%
Premier $6.99 $1.75 45%
Ultra $7.99 $2.50 55%

Required:
a. Calculate the customer lifetime value for a NEW customer at each level of membership, using a monthly discount rate of .01.
b. Based on these numbers, what are your recommendations regarding the marketing of the various membership levels?

Last year, western corporation had sales of $5 million, cost of goods sold of $3 million, operating expenses of $175,000 and depreciation of $125,000. the firm received $40,000 in dividend income and paid $200,000 in interest on loans. also, western sold stock during the year, receiving a $40,000 gain on stock owned 6 years, but losing $60,000 on stock owned 4 years. what is the firm's tax liability?

Management discovers that a supervisor at one of its restaurant locations removes excess cash and resets sales totals throughout the day on the point-of-sale (pos) system. at closing, the supervisor deposits cash equal to the recorded sales on the pos system and keeps the rest.the supervisor forwards the close-of-day pos reports from the pos system along with a copy of the bank deposit slip to the company’s revenue accounting department. the revenue accounting department records the sales and the cash for the location in the general ledger and verifies the deposit slip to the bank statement. any differences between sales and deposits are recorded in an over/short account and, if necessary, followed up with the location supervisor. the customer food order checks are serially numbered, and it is the supervisor’s responsibility to see that they are accounted for at the end of each day. customerchecks and the transaction journal tapes from the pos system are kept by the supervisor for 1 week at the location and then destroyed.what control allowed the fraud to occur?

University car wash built a deluxe car wash across the street from campus. the new machines cost $219,000 including installation. the company estimates that the equipment will have a residual value of $19,500. university car wash also estimates it will use the machine for six years or about 12,500 total hours. actual use per year was as follows: year hours used 1 3,100 2 1,100 3 1,200 4 2,800 5 2,600 6 1,200 prepare a depreciation schedule for six years using the following methods: 1. straight-line. 2. double-declining-balance. 3. activity-based.