Although there are numerous stages in the new-product process, firms develop a strategy, then start and continue the process through the final step of , Multiple choice question. business analysis; screening and evaluation idea generation; commercialization alternatives evaluation; market testing protocol development; failure analysis

idea generation; commercialization

Explanation:

A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.

A product life cycle can be defined as the stages or phases that a particular product passes through, from the period it was introduced into the market to the period when it is eventually removed from the market.

Generally, there are four (4) stages in the product-life cycle;

1. Introduction.

2. Growth.

3. Maturity.

4. Decline.

Although there are numerous stages in the new-product process, business firms typically develop a strategy that's in tandem with their set goals and objectives, then start idea generation such as brainstorming on how to produce the product, branding, specifications, etc., and continue the process through the final step of commercialization, which is the stage where the product is introduced into the market for the consumers to buy.

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