g Which of the following statements best differentiates between franchising and licensing? A. Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees. B. Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property. C. Licensing gives a company greater control than franchising over the sale of its product in a target market. D. Franchising is common in manufacturing industries while licensing is primarily used in service industries.

B. Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property.

Explanation:

Licensing can be defined as the recognition (permission to practice) given to an individual by a regulatory agency or government for meeting a set of pre-defined requirements and after passing a license examination.

On the other hand, franchising is a business format that involves issuing or granting a license, consisting of a contractual arrangement between a parent company (franchiser or franchisor) and another (franchisee), that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.

Hence, the difference between franchising and licensing is that, franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property and the beneficiary continues with the operation of the business to his or her own preference.

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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