According to Dr. Machleit (Module 5), a market can be divided into subgroups on the basis of demographics (e. g., men v. women, young v. old), but often it makes more sense to segment the market on the basis of:

Refer to the payoff matrix. suppose that speedy bike and power bike are the only two bicycle manufacturing firms serving the market. both can choose large or small advertising budgets. is there a nash equilibrium solution to this game?

You cannot make copies of media, even as a personal backup, without violating copyright. true

Dallas company uses a job order costing system. the company's executives estimated that direct labor would be $4,800,000 (160,000 hours at $30/hour) and that factory overhead would be $1,400,000 for the current period. at the end of the period, the records show that there had been 190,000 hours of direct labor and $1,100,000 of actual overhead costs. using direct labor hours as a base, what was the predetermined overhead rate? (round your answer to two decimal places.)