Why would a brand seek to establish points of parity? A.
to show that it should be seen as equal to its competitors
B.
to steal market share from its competitors
C.
to undermine the campaign of its competitors
D.
to deliberately confuse customers

A. to show that it should be seen as equal to its competitors

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

Corporate branding can be defined as an act which typically involves using a company's brand name in all of the advertisement process, to stimulate a favorable action on the part of the customers.

Points of parity refers to the basic elements that a business firm is required to have, so as to be considered by its customers and potential customers for the purchase of its products or services.

This ultimately implies that, a brand would seek to establish points of parity to show that it should be seen as equal to its competitors and as such able to offer the same product quality, expertise and satisfaction.

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