Tea Inc. is using the current rate method for translation. ​a. The European subsidiary of Tea Inc. has exposed assets of​ €860,000 and exposed liabilities of​ €500,000. If the exchange rate moved from​ $1.19/€ to​ $1.23/€, what’s the amount of translation gain or​ loss? b. Will this gain or loss be recognized during the reporting​ period? Please specify the impact on consolidated financial statements. ​c. Is it possible to have a complete balance sheet hedge against the translation​ exposure? Why? ​d. The CFO of Tea Inc. would like to decrease the net exposed assets to decrease the impact of translation exposure. Please help develop two simple strategies for the CFO. The first one should be related to the total exposed assets while the second one should be related to the total exposed liabilities.

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

Shawn received an e-mail offering a great deal on music, movie, and game downloads. he has never heard of the company, and the e-mail address and company name do not match. what should shawn do?

Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.