Sheridan Corp. acquires a patent from Sunland Co. in exchange for 1600 shares of Sheridan Corp.’s $5 par value common stock and $83000 cash. When the patent was initially issued to Sunland Co., Sheridan Corp.’s stock was selling at $6.80 per share. When Sheridan Corp. acquired the patent, its stock was selling for $8.30 a share. Sheridan Corp. should record the patent at what amount?

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.