Generate five (5) different products of different nature and give their saleable brand names in the market. Write your answers on the space provided below. Example: (1) bath soap (safeguard, palmolive, dove, ivory, & bioderm. *​

Explanation:

Product

A product is generally categorized as a tangible good but it can also be an intangible service. Companies take a lot of time and effort to develop quality products that are in demand in the market. A good product is the very basic requirement of an effective marketing mix.

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Product

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Consumer Products

Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that the ultimate consumer purchases himself for direct use. The consumer purchases these consumer products to satisfy his personal needs and desires. Some examples of consumer products are toothpaste, eatables, textiles, computers etc and various such products.

Now there are many types of consumer products as well. Let us take at the classification of consumer goods based on the shopping effort involved:

Convenience Products: These are consumer goods that are very convenient to purchase. They are bought frequently and with very little effort. Examples include medicines, toiletries, newspapers etc. Such convenience products have ongoing and continuous demand. Such goods are also bought in small quantities and are also generally lowly priced.

Shopping Products: To shop for these consumer products, consumers devote considerable time and effort. They compare prices and features and a lot of thought is involved before making the decision to buy. Some such examples are electronics, furniture, jewelry etc. These products generally fall in the higher price range. Such products are pre-planned purchases.

Specialty Products: For specialty products, consumers make special efforts to buy them. They are not your regular run of the mill consumer products. The buyer is willing to go through a lot of effort to purchase such products. Take for example any artwork, paintings, sculptures etc. The demand for such specialty products is usually pretty limited and the prices are high.

answer; swot analysis;