I didn't know this website was for academic questions, but maybe someone majoring in advertising can answer this one for me. So, I use two grocery services. They are called Imperfect Foods and Misfits Market. I shop online at these websites almost every week and have for a couple years now. You Tube keeps showing me ads for these two companies. Why? I am already a frequent customer! I thought the point of advertising was to get more customers... I really don't need any more convincing to use the services.

Any ideas?

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