A product that passes test-marketing is ready for market introduction, which is called , a step that requires extensive logistical coordination.

Rollout

Explanation:

A product that passes test-marketing is ready for market introduction, which is refered to as rollout.

Rollout is simply a business term that is used for the introduction of a new product and it's integration to the market. The rollout is the product release, and this is usually accompanied by a marketing campaign in order to attract the interest of the consumer.

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