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Business, 26.05.2021 05:00 almasahagung

When many men in the Baby Boomer age group started getting gray hair, they were reluctant to use hair dyes made for and marketed to women. To address this reluctance, hair care product manufacturers (such as the makers of Just For Men hair coloring) introduced hair-dying systems to be used on men's heads and facial hair. In this example, what type of segmentation did the hair care product manufacturers use to define their target markets

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