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Business, 14.05.2021 05:00 electrofy456

The marketing manager at Home Depot works with Hunt Advertising to coordinate all promotional messages for a product or a service. For example, to sell the new line of lighting fixtures, the marketing manager and Hunt Advertising make sure that all messages are consistent at every contact point at which Home Depot interacts with the consumer. This is an example of . a. AIDA model b. content marketing c. integrated marketing communications (IMC) d. promotional mix

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